Marketing and Public Relations for Accounting Professionals

Here’s a glimpse of what you’ll learn:

  • Michael introduces his guest, Scott Cytron

  • Scott differentiates public relations from marketing

  • Is marketing effective for accounting professionals?

  • Why consistent and reliable communication with Scott’s clients plays a big role in building rapport with clients

  • The importance of encouraging clients to take risks and being decisive

  • Why accounting professionals need to measure what they are doing in terms of marketing

  • What Scott means when he tells accounting professionals to ‘pay for play, don’t pay to play’

  • How to get in touch with Scott Cytron

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Why Having a Shopify or Similar Site in Addition to Amazon is Important

Here’s a glimpse of what you’ll learn:

  • Michael introduces his guest, Jason Boyce

  • Jason shares his eCommerce background and how he ended up with Amazon

  • Why Jason started Avenue Seven Media

  • Why having your own website is a must for online entrepreneurs

  • The importance of building your brand and having a backup plan

  • The story of how Avenue Seven Media got its name

  • How to get in touch with Jason Boyce

  • Jason expresses his gratitude for how Sales Tax & More has helped him in his business

  • How to get a complimentary consultation with Mike care of Jason Boyce

  • What is the Prosper show?

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How Accountants Can Help their Clients with Sales Tax

Here’s a glimpse of what you’ll learn:

  • Introducing the show's new co-host, Ellie Moffat

  • How Michael helps CPAs with limited knowledge of sales tax

  • How CPAs can learn more about sales tax and the types of training that Michael’s company can offer

  • What's coming up on the Sales Tax and More Podcast

  • How Michael's company works with CPAs behind the scenes

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When Does a Company Need to Collect Sales Tax?

Here’s a glimpse of what you’ll learn:

  • When does a company have to worry about collecting sales tax?

  • The two types of nexus: a physical nexus and an economic nexus

  • What is a physical nexus?

  • What is an economic nexus?

  • Determining the taxability of your product

  • Determining the materiality of your product including profit margins

  • The importance of having capital reserves

  • Tax collection considerations when selling in online marketplaces like Amazon

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Michael Fleming Biography

Here’s a glimpse of what you’ll learn:

  • Why Mike Fleming started this podcast

  • Mike’s background

  • Mike's first career in Wall Street and his mentorship experience

  • Working in commercial real estate

  • Mike's experience from working in the financial sector

  • How Mike got into sales tax

  • Mike's decision to start his own firm

  • How the South Dakota vs. Wayfair decision impacted Mike's business

  • Other stories Mike will share on this podcast

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PodcastMichael Fleming