Here’s a glimpse of what you’ll learn:
Michael introduces his guest, Scott Cytron
Scott differentiates public relations from marketing
Is marketing effective for accounting professionals?
Why consistent and reliable communication with Scott’s clients plays a big role in building rapport with clients
The importance of encouraging clients to take risks and being decisive
Why accounting professionals need to measure what they are doing in terms of marketing
What Scott means when he tells accounting professionals to ‘pay for play, don’t pay to play’
How to get in touch with Scott Cytron